Horrible Redesign

Okay – I didn’t complain about the new Wal-Mart design or the fact that the new Pepsi mark changes from one can to the next and otherwise provides no visual interest at all. But, this new Sierra Mist packaging..? Are you kidding me?

Sierra Mist Re-design

Ugliest, most ineffective design i’ve ever seen. What were they thinking?

Monday, January 5th, 2009 10:45 am • graphic design
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  1. Kelly says:

    January 5th, 2009 at 10:49 am

    I don’t know – I think it’s just equally as bad as the Pepsi re-design. I’m still not over that one…

  2. Kerstin says:

    January 5th, 2009 at 10:52 am

    Ouch. That literally hurts my eyes. I mean it. They keep trying to focus on that stupid blurry “mist” monstrosity. Also, it hurts my eyes figuratively because that’s the ugliest thing I’ve seen since the new walmart logo.

    There, a correct use of the word “literally” for you Steph.

  3. Calee says:

    January 5th, 2009 at 10:57 am

    looks like the off brand too me.

  4. Stephanie F says:

    January 5th, 2009 at 12:17 pm

    ew. I agree, Steph. That design is terrible. They robbed a 3rd grade girl of a word art picture or something…

  5. Nina says:

    January 6th, 2009 at 5:24 pm

    Yeah, it looks like the off-brand to* me too.

  6. Niki Brown says:

    January 13th, 2009 at 3:34 pm

    Design rule of thumb: if it sucks…make it big and blurry! So not down with all of the pepsi products rebranding…

  7. » Tropicana Redesign | 33% Disaster - Steph Adamo’s Blog says:

    January 14th, 2009 at 4:46 pm

    [...] what are these companies thinking? At least Tropicana’s new package isn’t as bad as the Sierra Mist bottle, [...]

  8. Crissee says:

    February 4th, 2009 at 3:15 pm

    Wow, seriously? Did we need to give sierra mist a spooky feel. I really want to drink a beverage that appears that blair witch may be hiding inside of this green mess. Did they really need to illustrate mist in the word mist. I think the word alone lets us all know what it is, instead of making it look like a haze or mist. I agree with the earlier comments, it definitely looks like an off brand!

  9. Anonymous says:

    July 2nd, 2009 at 5:26 am

    yeah i agree looks like the knock off brand.

  10. jjill says:

    July 2nd, 2009 at 5:37 am

    it more than likely reflects what happens to you physiologically after you decide to ingest some of the stuff….

  11. annie says:

    July 2nd, 2009 at 5:59 am

    Personally i think you should all get a life if thats all you have to worry about

  12. Vellap says:

    July 2nd, 2009 at 8:44 am

    I agree. “If it aint broke, don’t fix it” !

  13. Jim says:

    July 2nd, 2009 at 8:48 am

    Honestly, I don’t think it’s as bad as your own website logo design….

  14. Anonymous says:

    July 2nd, 2009 at 9:29 am

    you guys are completely wrong. i actually real like both the tropicana and the sierra mist re-design. they are both much more intriguing and artistic designs. yiu obviously have no background in the field of design.

  15. james b says:

    July 2nd, 2009 at 9:33 am

    Actually, i think the redesign captures a distinguishing look that few bottles or cans have outside of their possible brand developed over a legacy of existence. I notice the Sierra Mist 12packs on the aisle at the grocery store now, when before i wouldn’t. I like the look, and i disagree with the rant and the reason even to blog about it (relative to other potential bad redesigns).

  16. Anonymous says:

    July 2nd, 2009 at 10:12 am

    who cares as long as it taste good. My husband who is a art director in a promotion agency looks at that kind of stuff and would agree with all of you, but I don’t care whats on the outside, just whats in the inside. Corny huh?

  17. Anonymous says:

    July 2nd, 2009 at 10:37 am

    I don’t see why you all keep on whining about drink container redesigns. WHO CARES? Of course you’re not going to recognize it at first, it’s not what you’ve been used to looking at for years (Tropicana)
    And this, what’s wrong with it? It says Sierra Mist right on the label, in huge font. Maybe it’s not that attractive, but does it really matter at all?

  18. Anonymous says:

    July 2nd, 2009 at 11:10 am

    gives me the creeps just lookin’ at the darn thing! They’d be a perfect sponsor for the next Blair Witch movie!

  19. Michelle Reeves says:

    July 2nd, 2009 at 11:30 am

    What’s funny is that I thought the PICTURE was blurry, til I read the comments and realized it was an intentional blurred (”misty”) design, not a bad photographer. Haha.

  20. kleenex101 says:

    July 2nd, 2009 at 11:58 am

    i realy dont care about the redesign it actually looks pretty cool but anyways the point is the design on the outside doesnt matter i mean as u get to drink that damn good sierra mist WHO CARES?!?

  21. jim williams says:

    July 2nd, 2009 at 1:37 pm

    A re-design like this is approved,,( I think) by an ad exec. who is either new or newly promoted..who also has some idea that he or she is some kind of cutting edge creative guru…validated by whoever has the money..and has run a muck..never realizing that THIS specific optical technique has been done.. and OVERDONE ..mainly by t-shirt printers who market products to people who smoke a lot of pot. This all sounds funny… but some of you out there know what I mean.

  22. Anonymous says:

    July 2nd, 2009 at 1:39 pm

    I like the design actually. Nothing wrong with spooky, nothing wrong with the blurry “mist”. I suppose that’s just my taste though. I didn’t even know it existed until they changed the design.
    I think the Tropicana redesign was a lot worse! It went from fun and open to everyone, to just plain boring and unappealing. Artistic, sure, but it doesn’t seem unique anymore and jump out at you when you’re looking for it.

  23. Mallory says:

    July 2nd, 2009 at 2:11 pm

    Yeah, why do they keep redesigning eveything? Its very hard to recognize the products now. The word ‘Mist’ on the label hurts my eyes. Why do all the labels have to be verticle now? No one is going to tip their head to read it. Even though mod. is th “style” now. It looks nothing like it used to, they need to switch everything back. I am still kinda weirded out by the new pepsi designs. Its too boring. I liked the old one.

  24. Dennis Ryan says:

    July 2nd, 2009 at 3:49 pm

    Most likley they are trimming the design way back to save money. After all packaging and marketing are big bucks. While they are doing this in house saving money on ink may seem small but when you are buying it buy the truck load the savings could be big. And they are getting ready for the TAX KING to kick them in the ass after all it’s his money right.

  25. scott says:

    July 2nd, 2009 at 3:58 pm

    Why does it matter what the bottle looks like? You throw it out when your done anyways. If you collect them…sorry that’s just really weird.

  26. Cynthia says:

    August 9th, 2009 at 9:11 am

    This re-design of the Sierra Mist bottle is so bad. I have such a hard time finding the “DIET” on the long grocery line of sodas! The old label was SO easy to spot…this label is awful…with the tiny word “diet” written SIDEWAYS on the label! They need to go back to the drawing board or bring back the old label. I have come home twice now with the wrong one.

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