I’ve come across a couple of apostrophe misuses this week that i thought might amuse my readership.
The first is a screenshot from @robbyg (that’s how we refer to Rob on Twitter), which i like for two reasons: 1. It’s an ad for the Dell Adamo, and 2. It has a lovely misuse of “it’s.”
What they meant to say, of course, is, “in a class of its own.” It’s is a contraction of it is or it has, whereas its is the possessive form of it.
The second image is a photo i took this Tuesday of the menu at Granite City. The apostrophe is mysteriously missing:
The phrase “a chocolate lovers” makes no sense. The possessive form of “lover,” in this case – as with most nouns – requires an apostrophe. Lovers is just lover pluralized, whereas what they meant to write is, “a chocolate lover’s dream.”
Also, as a bonus, i’m pretty sure your self in the following sentence should just be yourself. Yes? Anyone?
The cake, by the way, was delicious. 
Thursday, May 21st, 2009 2:27 pm • English
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May 21st, 2009 at 6:32 pm
Damn, I was getting so excited because I thought I was going to get to point out “your self”, but you tacked it on the end there.
May 24th, 2009 at 10:07 am
Hee hee, I love that incorrect apostrophe usage bothers you as much as it bothers me. One of the many reasons we are friends.
(More of a bonus reason than anything, but whatev.)
May 29th, 2009 at 10:42 am
Sigh…you hardly ever update your blog anymore.